1.Letter Mark
2.Word Mark
3.Pictorial Mark
4.Abstract Mark
5.Mascot Logo
6.Emblem Mark
1.Company name
2.Location
3.Products and services offered
4.Business history
5.Business goals
6.Competitors
First emphasizes the importance of mind mapping, which involves brainstorming keywords related to the client's business to generate ideas for the logo.
The next step is rough sketching, where basic icons and concepts are drawn based on the mind-mapped keywords.
The rough sketches are then drawn in Adobe Illustrator, a vector software, ensuring that the design quality remains high regardless of size changes.
Different price points ($30, $50, $100) are based on various factors. Deliverables include the Illustrator file, PNG files (with and without the icon), and potentially mockups for client presentation.